On July 20 2016, the United States Agency for International Development (USAID), Coca-Cola Hellenic Bottling Company Armenia (Coca-Cola HBC Armenia) and the Ministry of Nature Protection (MNP) of the Republic of Armenia signed a Memorandum of Understanding (MOU), aimed at improving use and conservation of water resources in Armenia. More specifically, the MOU is targeted towards attainment of the following goals:
- Improve water stewardship across Armenia
- Improve water conservation in the Ararat Valley
- Improve effective water use in the Ararat Valley
- Improve water management in the Ararat Valley
The Participants of the MOU intend to focus joint activities around the following objectives:
- Contribute to water saving/replenishment
- Raise awareness of critical local water issues
- Directly impact economic development in communities
- Create positive behavior change around water conservation
This partnership will support some of the activities implemented under the ASPIRED Project aimed at curbing the rate of groundwater extraction in the Ararat Valley and bringing it to within sustainable levels, namely by:
1) Irrigation Rehabilitation Project in Hayanist Village – Hayanist is a medium sized rural community in the Masis region of Ararat marz and part of the Ararat valley. The essence of the project is to use the outlet water from the fishery for irrigation of 40 ha of community land in Hayanist village. Installation of the irrigation network and construction of the pumping station at the fishery was completed in 2016. The irrigation water will be supplied in the beginning of the irrigation season in spring 2017.
2) Installation of 20 online automated systems for the centralized monitoring of the groundwater use in the fisheries of the Ararat Valley jointly with ASPIRED Project and the MNP. Working online, the new system will allow for the real-time monitoring of the groundwater abstraction by the fisheries vis-à-vis allowable limits. This will improve the overall compliance and enforcement mechanism of water use permits. The data will be publicly accessible.
Coca-Cola Hellenic Bottling Company Armenia is part of the Coca-Cola Hellenic Group, which is one of the largest bottlers for The Coca-Cola Company in the world and the biggest in Europe. Coca-Cola Hellenic Armenia has been operating in Armenia for already 20 years. Since 1995 Coca-Cola HBC Armenia has been a leading producer of non-alcoholic beverages in Armenia and the sole authorized bottler of products of The Coca-Cola Company in Armenia.
In addition to its business activity, being a responsible member of the Armenian society, Coca-Cola Hellenic Armenia has been active in implementing corporate social responsibility projects, targeting a sustainable development agenda. Stewardship of water resources, energy conservation and climate protection, community well-being, youth empowerment are at the center of attention. Coca-Cola HBC has been long included in the Dow Jones Sustainability Indices. In 2016, it was recognized as the beverage industry leaders in Europe and the world for the third consecutive year.